Rebranding Treasure Island – City Unveils A New City Logo With Tagline

TREASURE ISLAND, Fla. – For the first time in the city of Treasure Island’s history – a new logo will embrace the city’s identity.

The new logo design is inspired by the city’s pirate folk tales and pays homage to Treasure Island, an island that feels more like paradise. The logo is meant to complement the city’s current city seal, not replace it.

The logo, designed by Inspire Placemaking Collective, features variations of three modern sans-serif fonts to give the font a modern, dynamic and vibrant feel. The emblem incorporates a pirate ship sailing to an island with palm trees staying true to the city’s pirate theme and showcasing the city as a tropical destination. The tagline “Paradise Found” lets everyone know that Treasure Island is more than just your average beautiful beach community, it’s paradise.

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“I am very excited to unveil our new City of Treasure Island logo! We are so thankful to everyone in the community who provided their input and feedback through the process, Mayor Tyler Payne said. “I think we arrived at something that truly represents the unique identity of our city. We’ve incorporated the pirate theme that everyone knows and loves while modernizing the look and feel and showcasing our beautiful coastline and sunsets. I am confident this new logo will carry us into the future, and I hope everyone feels proud when they see it representing their city.”

The new logo will be used across all city channels, including signage, documents, websites, social media, and all other promotional materials. The goal is for the new city logo to have a significant impact on the city’s branding, marketing, and identity.

“Getting a logo for the city as well as a tagline is a great way to further our community identity and will allow for continuity and consistency throughout the city for our residents and visitors,” City Manager Amy Davis said.

The new logo represents a refreshed look to the city of Treasure Island, giving the city a new, modern identity with a renewed commitment to be a place for residents and visitors to love and be proud to call home or visit.

To see the new logo, visit mytreasureisland.com/newbranding. The branding will be rolled out over the next several months.

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