Bud Light was slammed for partnering with Dylan Mulvaney (Source: Dylan Mulvaney Twitter) Critics slammed Bud Light for partnering with trans acti
Critics slammed Bud Light for partnering with trans activist Dylan Mulvaney during the Men’s NCAA March Madness tournament.
During the tournament’s semifinal games over the weekend, Mulvaney posted a promotional video for the beer brand on social media.
“Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month!” Mulvaney wrote in the video’s caption. “In celebration of this sports thing, @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner”
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The trans influencer also posted a second video drinking Bud Light from a bathtub filled with bubbles.
Mulvaney, whose gender transition was documented daily on social media, recently marked one full year since fully transitioning genders.
Bud Light wanted to help Mulvaney celebrate that milestone, so the brand created a can with her face. Bud Light also created a can including Pride colors to “celebrate everyone’s identity.”
Critics blasted Bud Light after news of the partnership with Mulvaney broke. Several people argued the company was out of touch with its customer demographic.
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“It amazes me how corporations are so fixated on going Woke that they’re willing to give their own customers the middle finger to do so,” conservative political commentator CJ Pearson tweeted. “I wonder how many blue collar guys are going to be rushing to the gas station to drink Dylan Mulvaney beer? Not a single damn one.”
Mulvaney said that more corporations are partnering with her brand. Besides Bud Light, she has reportedly partnered with Kate Spade, Tampax, and several others.
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